# OK Alone Website — Positioning and Messaging

> **What this is.** A curated distillation of the public OK Alone website (okaloneworker.com), replacing the raw 1.5 MB scrape `Ok Alone Website.md` (now retired — 80% of that file was repeated navigation, footers and author bios).
>
> **What it is for.** Customer-facing language: what OK Alone is, how it is positioned, the approved marketing lines, the feature vocabulary used with prospects, industries served, and the proof points sales teams quote.
>
> **What it is NOT.** It is not the product specification and not the pricing authority. Where this file disagrees with the Help Center files, `product-reference.md`, `product-reference.md` or `pricing-2026.md`, **those files win.** Much of the website copy dates from 2023–2024, predates the Peoplesafe integration, and uses feature names that have since been retired.
>
> **Read §14 before repeating any compliance claim from this file.**

---

## 1. What OK Alone is

A lone worker safety platform: a smartphone app for workers, a cloud dashboard for monitors, and an optional 24/7 monitoring service. The pitch is deliberately app-first and hardware-light.

**Definition of a lone worker used on the site:**

> "A lone worker is classified as someone who works by themselves without close or direct supervision, where they cannot be seen or heard by another person."

> "a worker that is in isolation from other workers without close or direct supervision. Working alone is not a hazard on its own, but it does present a unique set of challenges."

**Standard descriptor (appears site-wide in the footer and meta description):**

> "Ok Alone's safety monitoring app protects employees and lone workers. It improves worker safety monitoring with location tracking, real-time emergency alerts and lone worker features for staff on a user-friendly smartphone app."

> "Location monitoring with our smartphone app provides complete workforce visibility with a website and cloud-based dashboard that can be used on pc, laptop, tablet or any smartphone."

**Positioning one-liner:**

> "An all-in-one worker check-in, emergency alerting and monitoring solution: Lone worker safety made easy"

### Company facts as stated on the site

- Originally a British Columbia company; the corporate entity behind it appears as **Trusty Ox Systems**.
- **Acquired by Peoplesafe** — announcement page: *"Ok Alone Announces Sale to Personal Safety Technology Leader Peoplesafe Group."*
- Origin story: *"our first customer was in home health care and we've since innovated to expand across a broad range of sectors."*
- Product philosophy: *"Ok Alone believes that the people are the most important asset of any company, that's why they monitor people first, product second."*
- Customer-led roadmap: *"Virtually every feature you now see in the system came from customer suggestions."* The dashboard carries *"a prominent Feature Request button and every major update has been driven by customer-submitted update requests."*

---

## 2. Approved messaging and taglines

These are the actual lines used on the site. Safe to reuse as marketing copy; treat the superlatives as marketing claims, not verified facts.

**Headline claims**

- "#1 Rated Lone Worker App" / "The Best Lone Worker App"
- "Ok Alone is the #1 rated lone worker app on both the Google Play Store and Apple App Store. Our users value the reliability and the ease of use of our lone worker solution."
- "Our top rated lone worker app is available on Android phones and iPhones anywhere in the world."
- "We are the first work alone safety solution to offer both Siri for iPhone and Google Assistant compatibility."

**Low-cost / low-friction claims**

- "Ok Alone is the perfect low-cost lone worker system to ensure workers complete each shift safely."
- "The all in one solution is a simple, safe worker app (which doesn't require additional clunky hardware) which connects workers with a supervisor who monitors their health and well-being."
- "No extra personal safety devices are needed, our app can be quickly set up on your workers' smartphone turning them instantly into a personal safety solution."
- "You are up and running in 5 minutes, without speaking with us."
- "Ok Alone's simple, clean design makes it quick to deploy and easy to support."
- "Lone worker monitoring doesn't have to be expensive."

**The "reasons to choose" list**

> "Highest rated app on Google and Apple / Easiest app to deploy to workers / Low monthly subscription / Simple, clean design which is easy to use / Trusted by companies all over the World / Safety awards and rankings / Integrations with your existing software"

**Hands-free differentiator**

- "A unique feature of the Ok Alone solution is its ability to be used completely hands-free with voice commands."
- Rationale given: *"Hands free is when an operation can be performed without using hands — this is important for lone workers as their hands may not be available due to a task or injury, or they may not be able to use their hands as they are driving."*

**Flexibility framing**

- "There are many ways to use the OK Alone lone worker solution: app, SMS, landline, satellite phone and desktop."
- "One of the best things about Ok Alone is the choices!"
- "The great thing about the Ok Alone lone worker monitoring solution is that you can just forget about it!"

**Competitive comparison pages exist for:** Blackline Safety ("economical alternative to"), Safetyline, CheckMate, GeoPro — each framed as a "cost effective alternative to". There is also a page titled *"Do you really need BS8484 and a Lone Worker Call Centre?"*

---

## 3. Feature catalogue

Feature names and descriptions as used in customer-facing copy. **Parameter values below are as published on the website and several contradict each other — see §15. Verify any specific number against the Help Center files before quoting it to a customer.**

### 3.1 Worker-side (the app)

| Feature | Website description |
|---|---|
| **Lone Worker App** | "The free smartphone app allows workers to check-in or request help from anywhere in the world with the tap of a finger." Android and iPhone, "anywhere in the world". |
| **Flexible / automated check-ins** | A countdown timer that reminds the worker to check in. Range given as "15 minutes to 24 hours" on feature pages, "5 minutes to 24 hours" in the FAQ. App sounds an alarm at expiry. |
| **Three ways to check in** | App ("tap the big orange button that says I'm Ok"); SMS (worker ID + the word "Ok", e.g. "37351 ok"); phone call (enter worker ID, then a keypad menu for check in / request help / start or end shift). A fourth route is answering an inbound call from OK Alone. |
| **SMS "status" command** | Replies with how long until the check-in is due, whether the worker is logged in, or that they aren't working today. |
| **Help / Panic Button** | "a large red button with help on it" on the app home screen once a shift has started. Alternatives: SMS with worker ID + "HELP", or phone in and select HELP ("option 0"). Monitors are alerted immediately with the worker's location and escalation procedure. |
| **High risk check-ins** | The worker shortens their own next check-in when entering a higher-risk situation. Increments of 10 minutes; range given as "10 minutes to 60". "Once the shortened cycle is complete, the lone worker system resets to the normal check-in frequency." |
| **Man Down / Worker Down** | Non-movement detection using the worker's own phone sensors. Alerts monitors "if a worker becomes non-responsive over a set period after a slip, trip or fall". The app prompts the worker first "to avoid false alarms", then escalates. Site quotes different ranges: "3 minutes to 1 hour", "1 minute to 1 hour", "usually 5–10 minutes", and workers typically choosing "between 5 minutes and 30 minutes". Positioning line: *"Ok Alone sends for help when an injured person can't."* |
| **Hands-free voice commands** | Siri and Google Assistant shortcuts to open the app, start shift, check in, get help, end shift. Also Amazon Alexa/Echo and Google Home. Siri shortcuts "available since January 2019". |
| **iPhone Back Tap discreet alarm** | "If you have an iPhone 8 or later model you can activate the multi-tap function on the back of your iPhone for a discreet lone worker alarm." Setup: Settings > Accessibility > Touch > Back Tap > Double or Triple Tap > Ok Alone Help Button. |
| **Shake to Help** | Android equivalent — shake the phone to raise a help request. |
| **Drive Mode** | "Our Drive mode will automatically check in employees if they are driving. Monitoring will only activate once they leave the vehicle for a delivery or other task." |
| **Location monitoring options** | Three settings: **GPS High** — "continuous data updated every 10 seconds"; **GPS Normal** — "updates a location every 1-2 minutes"; **Non GPS** — "will update the location at regular intervals and maximises battery life". |
| **Background monitoring** | "allows the GPS position of a worker to be accessed without the app having to be open on the phone's screen throughout a worker's shift." |
| **Battery saver options** | Listed as a named app feature. |
| **Check-in notifications / reminder alarms** | "will create a notification and emit a loud alarm (noise of your choice)". Workers without a smartphone can be sent an SMS or receive a phone call instead. |
| **Removing the check-in timer** | The timer can be switched off entirely for some staff: "Workers will still get the same High-Risk Check-ins, Help function, Man Down and Location monitoring available." Benefits given: "No more late night missed alerts / Reduce false missed check in / Get a timer only when the worker needs it / Help button always available / This feature is available at no additional cost". |
| **Desktop and web app** | Progressive web app at `app.okalone.net`, login by PIN, "will work in most modern browsers"; free Windows app via the Microsoft Store. "not reliant on a phone battery". Note: "Javascript is required to run the solution." |
| **Desktop on-screen panic button** | Taskbar icon; "it only takes two clicks of the mouse to access immediate help". Icon states: **green** = live through shift; **orange** = "Five second grace period before request sent"; **red** = "Help Request has been successfully sent"; **red circle with green tick** = "Request has been acknowledged by Monitor and protocol initiated". Framed as discreet: "a discreet means of seeking help without drawing attention to the situation." |
| **Home screen shortcuts** | Long-press the app icon (Android) for start shift / check in / get help / end shift shortcuts. |

### 3.2 Monitor and dashboard side

| Feature | Website description |
|---|---|
| **OK Alone Dashboard** | "secure cloud-based online dashboard", usable "on pc, laptop, tablet or any smartphone". Sections: "Workers, Monitors, Groups, Reports, Management, Settings". Shows status and location of all workers on shift, with a map of last known GPS position when an alert is triggered. |
| **Worker Status** | "See the status of every worker on shift — overdue, high risk, fine." |
| **Worker Actions** | "View historic actions throughout a shift, such as check ins, missed check ins and help alerts. See the response from Monitors to each action." |
| **Safety Zone (geofence)** | "you simply click on the map and then move the slider to increase the coverage area. If the person leaves the safe area, you will receive an email notification and an alert will be created in the online dashboard." |
| **Worker Grouping** | Group by department, team or shift. Bulk-update "Check in frequency / SMS check in alerts / Phone check in alerts / Team monitors". |
| **Group Escalation Procedures** | The same escalation steps applied to everyone in a group. Escalation can be company-wide, group-wide, or individual. |
| **Escalation procedure wizard** | Step-by-step guided build. "single Escalation Procedure for the company AND/OR a unique Escalation Procedure for each Worker". Only monitors can update it. |
| **Alert Loops** | "An Alert Loop is triggered by a lone worker missing a check in or requesting immediate help. It is an automated system that cycles through a set list of Monitors until one of them accepts responsibility for resolving the alert." |
| **Multiple monitors per worker** | "There is no practical limit to the number of Workers you can assign to a Monitor or vice versa." |
| **Real-time status reporting** | The Alerts page shows who was messaged, acknowledgement and resolution. |
| **Notifications to monitors** | "SMS, email, phone call, WhatsApp" — or any combination. Alerts "contain a map and the information required to respond and resolve the situation". |
| **Dashboard links in SMS alerts** | The SMS names who missed a check-in or asked for help and the time, plus "a link you can click that opens your dashboard and allows you to see your worker's profile and escalation procedure on your phone". |
| **Start & End Shift Alerts** | SMS or email if a shift start or end time is missed; "occur 5-30 minutes (time chosen by Monitor)". Requires a Comms plan. |
| **Multiple daily start shift reminders** | More than one per day. Driven by "feedback from a school who had teachers that required reminders". |
| **SMS and phone reminder settings** | "can be set to repeat up to 4 times at desired intervals". Important note from the site: *"The primary purpose of these reminders is to minimize false alarms. The SMS or phone call reminders should all occur before the Monitor Alert is sent (i.e. If the Monitor delay time is 30 minutes, all of the repeating SMS/Phone call reminders should happen prior to the 30 minute mark.)"* |
| **Grace period / monitor delay** | Configurable "from 1 minute to 1 hour". Reminder alarm configurable "from 30 seconds to 1 hour. Apple restricts this feature to 1 minute increments." |
| **Send an SMS to all Lone Workers** | Bulk message, "maximum of 150 characters", "Send to All Workers or Send to Workers on Shift Only". Requires a Comms/SMS plan. |
| **Extended Privacy** | Optional setting — monitors "will only be able to view or edit those workers who are assigned to them". |
| **Reports** | "app usage, actions and alerts triggered, shifts worked, locations, group details, alert loops, timesheets and report scheduling." Log files downloadable by all monitors. |
| **Admin access** | Add and remove workers, contact details, check-in frequency, monitors, groups, escalation procedures, device details, time zones, start/end shift calendar, safety zone allocation. "all free of charge." |
| **Lone Worker Scheduling** | "importing ADP schedules and automatically send reminders to workers". |
| **Automated end-of-shift reminder** | "Ok Alone can be setup to call just before the end of their shift" (when using Automated Calls). |
| **what3words position** | Free on any account, enabled at Settings > what3words. Monitor clicks "Get Location"; alerts then carry the three-word reference alongside the map and Google link. "gives a three meter square plot with its own three word coordinates." |

### 3.3 Engagement — Safety Awards

A gamification layer. Worth knowing because it comes up in retention and adoption conversations.

- Monthly review of each worker's activity, awarding "badges, points and rankings".
- **Report Cards** score each worker "out of 100", factoring "missed check ins, location monitoring, start shift and check in reminders".
- **Certificates** for "the top 10 in either your company, country or the world".
- **Company ranking**: "we take the average of your top 5 workers for the month. To be included in the ranking you must have at least 5 workers with a score higher than 0."
- Eligibility: "a worker must be using the app at least 3 times a week for shifts of 2 hours or more."
- Rankings compare within company, country and world. Named country leaderboards: Canada, UK, US, Australia; "Rest of World" includes New Zealand, Norway, Malaysia, Germany.
- To become a **Safety Champion** a worker must "check in on time with no reminder alerts", "have accurate and frequent GPS location updates", "start shifts on time", and "use the Man Down or high risk features as well as other features".
- Important fairness note: **"Workers are not penalised for using the help/panic button."**
- Optional automatic monthly SMS/email; hashtags "#OkAlone and #LoneWorker".

---

## 4. How the alert flow is described to customers

1. Worker starts their shift (app, SMS, phone call, or voice command).
2. The countdown timer runs in the background. Before it expires the worker gets an app alarm, and optionally SMS or phone reminders (repeatable up to 4 times).
3. "If this is ignored a second check in alert will sound… This second attempt at contact is to cut down on false alarms."
4. Once the grace period / monitor delay expires, an alert goes to the assigned monitors — "via SMS, email, phone call or WhatsApp" — carrying the worker's phone number, GPS location and escalation procedure.
5. If live monitoring is enabled on the account, the call centre is activated at the same point.
6. Monitors work the escalation procedure until one accepts responsibility (the Alert Loop). "The final step of an internal escalation procedure could be to call the emergency services."
7. Man Down follows the same path once the non-movement grace period expires.

**Speed claim:** "With advanced detection software, the monitor team can be notified in as little as 3 minutes if an employee has not moved."

---

## 5. Live monitoring and the call centre

- "Ok Alone provides a live operator/real person to actively Monitor your team all day, every day." Described elsewhere as "a 24/7 call center" and "our 24/7 control center", staffed by "real people following your instructions 24/7/365 days a year".
- **It is optional and switchable.** "You have full control over the activation of Live Monitoring and Automated Alert Monitoring, allowing you to tailor the service to your needs and significantly reduce costs." / "It's as easy as the flick of a switch to turn it on or off."
- Cost framing: "You control when you want Ok Alone's 24/7 live monitoring, which means you control your costs. Call centre time is expensive." / "Having the flexibility to choose when to use live monitoring means you aren't locked into expensive contracts that overestimate your actual need."
- Typical pattern sold: "You can even monitor your own employees within business hours and switch to Ok Alone live monitoring after-hours" — covering "weekends, holidays, sick days, during meetings or after hours".
- "All operators in the call-centre are provided with your company's escalation procedures to ensure each worker's individual plan is followed."
- Customers choose "of being informed first of missed check-ins, or for them to be managed by our system until your escalation procedure directs us to contact you or emergency services."
- A monitor can be "a security office, direct supervisor or anyone else in your company", in-house or in a call centre; the site also names "a family member" as a possible monitor.
- Separately marketed: **Automated Alert Monitoring** — "we now offer advanced automated alert monitoring to ensure continuous, reliable supervision."

**Check-in procedure guidance the site gives buyers** (useful in discovery conversations): appoint an employee monitor, or use a call centre; always have a back-up contact; and *"Create a code word to identify your lone worker, in case they are attacked and their assailant knows enough to follow the procedure."* For travelling workers, know the destination, ETA, return date and time, mode of travel, and any changes of plan.

---

## 6. Integrations

The integrations page lists: **WhatsApp, ZOLEO Satellite Devices, what3words, Zapier, Swagger, Google Assistant, Android, Azure Active Directory, Microsoft Store, Geotab, Siri, SPOT, iPhone.**

### Software and identity

| Integration | What the site says |
|---|---|
| **Microsoft SSO** | "Monitors can log in to the Ok Alone dashboard using their Microsoft login." |
| **Azure Active Directory** | "Link your lone worker account to Azure in a single click and then easily import your Monitors and workers into Ok Alone from the Microsoft Azure Active Directory." |
| **ADP Workforce Now** | Listed on the ADP Marketplace. Import users as monitors or workers "in a few clicks"; monitors log in "using their ADP account"; schedule import. Carries a standard ADP trademark disclaimer. |
| **Geotab / MyGeotab** | On the Geotab Marketplace as a map add-in. "Location tracking from Ok Alone apps and Go devices"; monitor drivers away from the vehicle; asset tracking; colour-coded teams and assets. "No extra login is required and monitors and workers can be imported from Geotab with a single click." A Geotab slide deck is offered. |
| **Zapier** | "As Ok Alone is a Zapier partner you can link actions from your favourite apps with our lone worker solution, including starting a shift, checking in and requesting help." |
| **API (REST / Swagger)** | "Why develop a whole new lone worker system for your app when you can use our simple rest api". Two APIs: "the App API — our API for managing the worker status, as used in the Ok Alone lone worker app, and the Management API for managing your Ok Alone account." Also "a management dashboard developed in Angular which can be added to your system". Named use cases: "hotel management systems, delivery driver monitoring, trucking dispatch systems and crm systems". |
| **WhatsApp** | Worker check-in reminders and status updates "in the same way as SMS"; monitor alerts with a dashboard link. Options: "Use WhatsApp + SMS or use WhatsApp Only". "available to use all over the world" and works over wifi with no cellular coverage. |
| **what3words** | Partnership formed "In 2020". Three-metre-square three-word references in alerts and on the dashboard. |
| **Microsoft Teams** | Positioned as complementary, not a substitute. The site quotes Microsoft's own forum reply: *"These features are not the intended use of the Microsoft Teams platform. The purpose of Teams is communication, not monitoring."* OK Alone's conclusion: *"Microsoft Teams can show that someone is logged on… but it cannot show that person is fine."* |
| **Voice assistants** | Siri (shortcuts), Google Assistant (action, requires "version 10.500 or above", search "Work Alone"), Google Home, Amazon Alexa skill on "all Echo devices, including the Echo Dot and Echo Plus". Alexa phrasing note: *"It is important to use the word rescue."* |

### Satellite and hardware devices

Sold as the answer to "no cell coverage". Specs as published:

| Device | Key points from the site |
|---|---|
| **ZOLEO** | Partnership. Messages over "the Iridium global satellite network". Devices "linked directly to Ok Alone worker profiles" so "location updates, check-ins and any SOS requests will appear in the Ok Alone Dashboard". Pre-defined messages for start shift, check-in, high-risk check-in, end shift, with SMS confirmation after each. **Location Share+** sends all location data to the dashboard. "IP68 protection against dust and water"; "8 days of battery life if left on 24 hours a day"; dedicated SMS number and email address; texts via cellular and Wi-Fi. |
| **SPOT (Globalstar), esp. SPOT X** | Linked "using Spot's Data Push feature". Check in, start/end shifts, communicate with the monitor "depending on the capabilities of the Spot device… and the user's current Spot Plan". "IP67 for impact, water, & dust"; motion-activated tracking; SOS button; Bluetooth; "over 250 Hours of Battery Life in 10 minute tracking mode"; "-20°C to +60°C, as well as altitudes -100m to +6,500m". |
| **Inmarsat IsatPhone 2** | Water/dust/shock resistant; continuous location tracking; "built-in assistance button that connects to the Ok Alone system"; SMS status alerts and check-in reminders; 9 languages; "global I-4 satellite network"; "worldwide coverage, apart from the Poles"; "8 hours talk time and up to 160 hours on standby". |
| **Iridium Extreme 9575** | Built-in SOS button to OK Alone. "the only network offering 100% coverage over Earth's landmasses, waterways and airways with no coverage gaps"; "Up to 4 hours talk time; 30-hours standby". |
| **Iridium Extreme PTT** | Dual phone / two-way-radio modes with "secure talk groups". "Phone Mode… Standby up to 54 hours, Talk time: up to 6.5 hours. PTT Mode… Standby up to 16.5 hours, Talk time: up to 5 hours". |
| **Iridium GO!** | "Send an SOS signal to Ok Alone in case of emergency / Get check-in reminders via SMS or phone call / Send status updates via SMS including check-ins / Update your Ok Alone status by phone call / Send location tracking messages to Ok Alone". |
| **Thuraya SatSleeve+** | SOS button to OK Alone; 12 languages; "covers two thirds of the globe across Europe, Africa, Asia and Australia"; "3 hours talk and data usage, Standby time of 9 hours with wi-fi continuously on… or 70 hours with wi-fi off". |
| **Thuraya X-5 Touch** | Android platform, dual SIM (satellite or GSM), geofence and interval tracking, SOS button to OK Alone; "more than 160 countries or two-thirds of the globe"; "talk-time of up to 11 hours and a standby time of up to 100 hours"; "supports 16 languages". |
| **iHelp Mini / iHelp Max** | "portable, advanced mobile medical alert systems" with "built-in two-way microphones" and GPS. "The iHelp Mini is available now, the iHelp Max is coming soon"; "The iHelp Max 4G offers more comprehensive coverage with its 4G wireless connectivity". "SOS alerts, man down alerts, and geofence alerts are sent to Ok Alone." |
| **Also named** | V.ALRT panic button; older "Zero G" mobile phones; landlines; iPads and tablets; generic satellite phones. |

**Alarm form factors the site compares:** "Smartphone, Voice Activated, Wearable, Desktop Alarm, Lanyard ID, Bluetooth Alarm, Wi-fi Alarm."

---

## 7. Industries, sectors and roles

**"Who we Protect" (the site's own six):** Healthcare · Municipalities · HVAC & Engineering · Security · Agriculture · Logistics.

**Berg Insight's high-risk sectors, quoted on the site:** "security services, social care, field services and in heavy industries such as oil & gas and construction".

**Full range of sectors and roles named across the site:**

- **Health and care** — nurses, district nurses, paramedics, home care and home health care, social workers, care homes, mental health staff, dentist and doctor receptionists
- **Security** — security guards, patrols, night shift, mall security, door supervisors, janitors
- **Municipal and public sector** — councils, county government, parks and recreation teams, water services, waste and recycling, snowplough drivers, assessment services
- **Field and industrial** — HVAC engineers, electricians, plumbers, maintenance engineers, utilities repair, construction, oilfield services, mining, forestry and tree felling, land surveyors, agriculture and farm workers on ATVs, laboratory and research staff, seafood processing, building maintenance
- **Transport and logistics** — delivery drivers, couriers, truckers, fleet drivers, taxi and bus drivers, trucking dispatch
- **Retail, hospitality and public-facing** — retail and late-night counter staff, hotels, motels, casinos, restaurants, pubs, hotel reception, housekeeping, estate agents and lettings, bank managers
- **Education** — schools, teachers, tutors, colleges, universities (UK and US), campus staff
- **Other** — charities and volunteers, fundraisers, cannabis industry, zoo staff, grooms/stable hands/farriers, working from home, lone office workers, financial services

**Customer size framing:** "Ok Alone is trusted by FP500 companies, SMBs and Charities to protect their workforce."

---

## 8. Benefits language (buyer-facing)

The website's benefit set, used on the homepage and repeated in variants:

| Benefit | Copy |
|---|---|
| Improved Safety | "Ok Alone has a range of features, including real-time GPS tracking and panic buttons, that help keep employees safe and secure when working alone." |
| Reduced Costs | "By reducing the likelihood of accidents, injuries, and incidents, businesses can save money on insurance and compensation claims." |
| Peace of Mind | "Employees who work alone can feel vulnerable and isolated. Using our lone worker solution can provide peace of mind, knowing that help is always available if needed." |
| Increased Productivity | "When employees feel safe and secure, they are more productive. Ok Alone helps reduce stress and anxiety, allowing employees to focus on their work." |
| Improved Communication | "Ok Alone provides a full audit-trail of actions between employees and their supervisors, ensuring that any issues or concerns can be addressed quickly and efficiently." |
| Enhanced Reputation | "By prioritizing the safety and well-being of their employees, businesses can enhance their reputation as a responsible and caring employer." |
| Quick Access to Emergency Assistance | "In the event of an incident or emergency, our lone worker app provides quick and easy access to emergency assistance." |
| Incident Reporting | "Ok Alone allows employees to report incidents easily and quickly. This can help businesses identify potential risks and improve safety procedures." |
| Customisable Settings | A "tailored solution" per worker, group and risk level. |

Additional value arguments used:

- **Speed of response** — "can reduce the notification time of an injury to mere minutes, and could mean the difference between life or death for someone on their own."
- **Admin time back** — "in some larger companies managers can spend over three hours a day doing admin"; automating clock-ins, shift ends, locations and rotas gives "managers back their time".
- **Replacing manual process** — "Move from manual to automated safety monitoring", removing "paper or phone call-based systems"; "no more need for a supervisor to check on worker safety repeatedly".
- **No hardware burden** — "Some lone worker systems involve using expensive, cumbersome external equipment that needs to be carried around all shift, this is not ideal… Lone worker apps, however, offer remote workers the necessary safety equipment with the ease of adding it to the technology they already have with them."
- **Fewer false alarms than wearables** — accelerometer-based fall detection "can often result in frequent false alarms"; "The worker down detection algorithms that sense movement or the lack of movement are more reliable."
- **Home care specifics** — "Having information on how long each visit lasts reduces stress on staff, while allowing companies to optimise the number of visits per day."
- **Inclusive naming** — "Man Down is some of us, Worker Down is everyone."

---

## 9. Proof points

**Use with care.** Several of these are inconsistent between pages (see §15) and some are years old. Check before quoting.

**App store ratings** — the site gives conflicting figures:

- "Apple App Store Rating 4.6 out of 5" (one page) — and "4.6 based on 12 votes" in the iPhone listing schema
- "Android Play Store Rating 4.0 out of 5" — and "Aggregate Rating 4 based on 23 votes" in the Android schema
- Elsewhere "4.6 out of 5" is attributed to the **Android** Play Store, and a "5/5" badge appears on the "#1 Rated Lone Worker App" block
- Windows listing schema: "5 based on 1 votes"

**Commercial**

- "99.2% OF CUSTOMER RENEW WITH OK ALONE EVERY MONTH!" (stated twice)
- "trusted by thousands of users all over the globe"
- "Ok Alone is trusted by FP500 companies, SMBs and Charities"

**Named customers and testimonial attributions**

City of Kelowna (BC) · Athabasca County (Norm De Wet) · Prairie Tech Oilfield Services (Kaitlin Orr, Safety Coordinator) · a "Mining Company in Northwestern Ontario" · LDS Ltd (Richard Evans) · Stars for Life (Helena Reeves) · CSCL (Stephen Peters) · Sturgeon County Assessment Services (Arla C. Pirtle) · Keltic Seafoods Ltd (Mike Naharnie, Gordon Patterson) · Mosaic Homes (Brendan) · Absolute Environmental Inc (Shawn Nowokowski) · RLC Park Services (Eddie Tennisco) · Kemira Research and Development (Jim Anderson, Manager) · Bee-clean Building Maintenance (Nadine Odendaal) · Morinville (Donna Hills) · Aspen Regional Water Services Commission (Jamie Giberson — "With only three operators", "24 hours a day 365 days a year") · PNGI · The Inn Collection Group (Paul Brown, Operations Manager) · McMahon Stadium · Dixon Transition Society (Claire Kalfon — "We signed up with OK Alone 5 years ago to support our staff who work alone on shifts… I have recommended their services to several other organizations").

**Case studies referenced:** "How Ok Alone Saved a Lone Worker's Life"; "Delivery Logistics Company Case Study"; "How one of our employees used Ok Alone to stay safe while driving in Morocco"; City of Kelowna.

**Market data (Berg Insight, an IoT analyst firm)** — useful for market-sizing conversations:

- European users of GPS/cellular work-alone devices "estimated to grow from 500,000 users in 2017 to reach 1.1 million users at the end of 2022"
- North America "from 155,000 in 2017, to reach 375,000 at the end of 2022"
- Actual Europe + North America base "had grown from 655,000 and was already 1.1 million at the end of 2020"
- 2025 forecast: market value "anticipated to grow to 190 million by the end of 2025 and that there could be as many as 1.8 million users"
- "In Europe, app-based security solutions are estimated to account for around 25 percent of all solutions, while in North America more than 40 percent of the solutions are based on apps"
- "the UK market is the largest and most mature lone worker market in Europe and North America, followed by the Canadian market"
- Analyst quote (Martin Bäckman, IoT Analyst): "The greatest opportunities for lone worker safety solution vendors going forward are in the private sector."

**Third-party statistics cited on the site** (all attributed to their original sources — verify before reuse): HSE fatal injury rates by industry (agriculture/forestry/fishing "around 20 times higher" than average, waste and recycling "17 times as high", construction "around 4 times", manufacturing and transport "around 1.5 and 2 times"); "over 42% of deaths were caused by being struck by a moving object, trapped by something collapsing/overturning or having contact with moving machinery"; "There are around 8 million lone workers in the U.K."; RCN and NHS Protect health-sector figures; IOSH survey of 2,152 employees; TalentLMS gamification survey (526 respondents); "nearly 80% of major companies now use employee monitoring" (Insightful).

---

## 10. Pricing as stated on the website

> ⚠️ **`pricing-2026.md` is the pricing authority — not this file.** The figures below are what the public website said and they contradict each other. Never quote a price from this file to a customer.

- "With no set-up fees or long-term contracts, you can be up and running for as little as **$8/£7 per worker per month**." (the most common figure, appears on several pages)
- One page instead says: "monthly subscriptions start from as little as **$5.00/£4.00 per month per employee**."

> **Note on the currency symbols.** The source scrape stripped every non-ASCII character, so both figures appear there as "$8/7" and "$5.00/4.00" with no second symbol. The **£** above is an inference from OK Alone's USD/GBP dual pricing, not something the scrape confirms. Another reason to take pricing from `pricing-2026.md` rather than here.
- "Volume discounts apply and prices go down as you add more than 30 workers."
- "The subscription includes the smartphone apps, your online account, email alerts, activity logs and performance reporting."
- The apps themselves are free — every app store listing shows "Price CAD 0".
- **Free trial:** "Get free access to the whole Ok Alone system for 7 days." "No payment details are required and you can be up and running in a few minutes" / "no credit card required unless you decide to proceed."
- **No lock-in:** "There is no upfront investment or long term contract required as accounts run month to month." "You renew your subscription each month." "You are not locked into long term agreements."
- **Billing:** "Payments are made by credit card through our secure payment gateway." "Subscription fees are taken on the monthly renewal date of when you first signed up… (i.e. If you signed up on March 9, you will be charged on the 9th of each subsequent month). If there are additional charges or overages, these may be charged separately."
- **Add-ons:** SMS and call volumes need a **Comms plan** — "you can easily add this to your plan in the account area". A Comms plan gates bulk SMS to all workers and start/end shift reminders.
- **Live monitoring** is billed separately and can be toggled off to save cost.
- **Pricing Calculator / estimator** on the site gives "a customized quote in minutes"; "Other services and larger subscriptions are available by request."
- **Free for charity fundraisers** — the "Special Event Safety Program": start a standard free trial, then email support "and we'll make sure no invoice is generated for your use of the system". "Most people are up and running in 10 minutes or less."

---

## 11. Regions, coverage and contact details

**Office in the website footer (site-wide):**

> Canadian Office, Suite 300-848 Courtney Street, Victoria, BC, Canada, V8W 1C4 — Toll Free: 844-900-0478

**Regional numbers for landline / SMS check-ins** (as published; verify against current help documentation):

| Region | Number |
|---|---|
| Canada | +1 604 256 5739 (also +1 438-500-1809) |
| United Kingdom | +44 1986 232 027 (SMS number given elsewhere as +44 7380 336757) |
| USA | +1 650 402 3018 |
| Australia | +61 3 8658 1382 |
| New Zealand | +64 9 887 8405 |

> "*We have phone numbers for Canada, UK, USA, Australia and New Zealand. If you are in another country, just let us know and we will setup a local number for you."

**Coverage claim:** "Ok Alone will work anywhere there is a cell phone network or traditional landline telephones and the internet. It can also be used on satellite phones if cell networks are not available."

**Markets served:** "Canada, the UK, the US, Europe, Australia and New Zealand."

**Languages:** the app and site are referenced as available in **French** and **Spanish**.

**Web properties:** `www.okaloneworker.com` (marketing site), `app.okalone.net` (web app).

---

## 12. Website FAQ — answers as published

Useful because these are the phrasings customers have already read.

- **"What is lone worker monitoring?"** — "using modern technology (not clunky devices or heavy equipment) to keep your workers safe!"
- **"How do you monitor lone workers?"** — "through using their GPS location in real time."
- **"When are workers monitored?"** — "only monitored while they are logged in during shifts they are working. Once they log out at the end of a shift the GPS is disabled and movement can no longer be seen."
- **"What are Workers and Monitors?"** — "Monitors are the people alerted if a Worker misses a Check-in or sends a Help Alert… often the Worker's line manager, but it can also be another person in the office, someone in the vicinity, a family member or a Live Monitoring service."
- **"Do I have to watch a screen all day if I'm a Monitor?"** — No. Four alert channels; "you are not tied to your desk."
- **"How can workers check-in using Ok Alone?"** — Four ways; "you don't need any special hardware or a data plan on your phone."
- **"What if I go out of cell phone coverage?"** — The app prompts SMS or landline check-in; "Ok Alone can also be used on a range of satellite phones."
- **"Can I vary the frequency of Check-in for each Worker?"** — "Yes… anywhere from 5 minutes to 24 hours."
- **"Can I vary how frequently the Worker gets a reminder alarm on the app?"** — "Yes, you can choose from 30 seconds to 1 hour."
- **"Can I change when a Monitor receives an alert?"** — "Grace period… set from 1 minute to 1 hour."
- **"Can I have more than one Monitor per Worker?"** — Yes, multiple monitors or Live Monitoring.
- **"How many workers or monitors can I have?"** — "no practical limit."
- **"What devices can use the app?"** — "Google Play Store for Android phones and the App Store for iPhone."
- **"Can I go hands free?"** — "linking Ok Alone to Siri or any Alexa Dot device or Google Home device."
- **"Can Ok Alone remind people to end their shifts automatically?"** — "Yes, when using Automated Calls."
- **"Do I have access to my log files?"** — "Yes, log Files are available for download by all Monitors from the dashboard."
- **"How do I set my local time?"** — "In the Settings tab under Settings on the left-hand toolbar."
- **"Who has access to my website account?"** — "Monitors are given access… Workers do not have direct access to any of the system settings."

**Onboarding, as the site describes it:** (1) start a free trial via the form, (2) log in to the dashboard, (3) download the app and enter the unique PIN sent by SMS, (4) send a test help request — the monitor is alerted by email and SMS, (5) review and resolve the alert. Set-up wizards are available "when you click the gear icon in the top right corner", and there is a Feature Request form in the online Help section.

---

## 13. Site structure

Main sections: **Home · Features · Lone Worker Integrations · Pricing Calculator · Free Trial · FAQs (About Ok Alone / The Website / Payment) · Blog & Learning Center · Author pages · Competitor comparison pages · Legislation-by-jurisdiction pages.**

Two gated lead magnets: the **Lone Worker App Comparison Guide** (scores options on "Safety Policy, Ease of use, Location tracking, Cost, Management control" using "the traffic light system") and the **Lone Worker App Safety Monitoring Risk Assessment Guide**.

There are also many per-jurisdiction legislation pages — UK, Ireland, Canadian provinces and territories, Australian states, and US states and cities (Washington State, Illinois S.B. 75, New Jersey S.2986, California heat-illness regulations, Seattle, Santa Monica, Sacramento, Miami Beach). **Treat these as marketing content, not legal advice** — see §14.

---

## 14. ⚠️ Compliance-flavoured claims — DO NOT REPEAT AS FACT

The website makes a large number of claims about legal obligations, compliance and regulatory requirements. **The product expert's hard limits forbid repeating these.** They are recorded here so they can be recognised and reframed, not so they can be reused.

**Claims that OK Alone delivers compliance:**

- "Legal Compliance — Employers have a duty of care to protect their employees, and failure to do so can result in legal action. By using Ok Alone, businesses can ensure they are meeting their legal obligations."
- "Demonstrate Compliance — Be assured you are following regulatory compliance and lone worker legislation & policy."
- "Meet Compliance — Fulfil your legal obligations and duty of care to your workers."
- "Enterprise Features — Let Ok Alone help your large organization comply with duty of care regulations."
- "we provide an affordable solution that keeps their lone workers safe, protects their privacy and ensures their company follows safety legislation."
- "Compliance — Lone worker monitoring can help businesses comply with health and safety regulations, reducing the risk of fines and legal action."
- "Are you affected by work alone regulations and want to be certain your lone workers are safe?"

**Claims that a feature is legally required:**

- "An automated countdown timer, **as required by work alone legislation and the duty of care**, will remind an employee to check in…" (this phrasing appears on several pages)
- "By legislation in the UK and in many Canadian provinces, lone workers must be monitored for safety reasons."
- "In many countries such as Canada, the UK, USA, and many parts of Europe an employer has a legal duty and must provide some level of lone worker protection."
- "In a lot of countries, states and provinces having a lone worker device for staff is a legal obligation for employers."
- "WorksafeBC requires employers to have a system in place that checks on the safety of people working on their own or in isolation."

**Customer quotes making regulatory claims:**

- "Ok Alone provides us with an effective and economical solution to meet lone worker regulatory requirements." (Nadine Odendaal, Bee-clean)
- "this was the most cost effective method that met Worksafe BC's mandate." (PNGI)

**How to handle these instead:** describe what the product *does* (audit trail, escalation records, reporting, configurable check-in intervals) and let the customer's own compliance team decide whether that satisfies their obligations. Redirect regulatory questions: *"That's a compliance question — worth checking with the compliance team or the compliance assistant."*

**Worth noting:** the website makes **no** explicit security-certification claims. There is no "GDPR compliant", ISO 27001, Cyber Essentials, SOC 2, uptime SLA or encryption claim anywhere on the marketing site. GDPR and BS 8484 appear only as blog article titles. For anything in that territory, use `okalone-compliance` / the compliance assistant.

---

## 15. Known contradictions and staleness

Flag these rather than picking one silently.

| Topic | The conflict |
|---|---|
| **Price** | "$8/£7 per worker per month" on most pages vs "$5.00/£4.00 per month per employee" on another — and the second currency symbol is inferred, not scraped (see §10). → Use `pricing-2026.md`. |
| **Stripped characters throughout** | The scrape lost all apostrophes, £/€ symbols and other non-ASCII. Apostrophes have been restored in the quotes above; any other unusual gap in a quoted line is likely a lost character, not the original copy. |
| **Check-in range** | "15 minutes to 24 hours" on feature pages vs "5 minutes to 24 hours" in the FAQ. |
| **High-risk check-in range** | "10 minute increments" and "as little as 10 minutes or as long as 60" vs a generic "10 minutes to 60". |
| **Man Down range** | "3 minutes to 1 hour" vs "1 minute – 1 hour" vs "usually 5–10 minutes" vs "between 5 minutes and 30 minutes". |
| **App ratings** | 4.6/5 attributed to Apple on one page and to Android on another; 4.0/5 also given for Android; schema data says 4 (23 votes) Android and 4.6 (12 votes) iPhone. |
| **Windows listing metadata** | The Windows app review block reads "Software Name Ok Alone Lone Worker App for Android / Operating System Windows" — a site error. |
| **Improved Communication** | Described as "a full audit-trail of actions" in one place and "two-way communication between employees and their supervisors" in another. |
| **Overall vintage** | Page "Last Updated" dates cluster in 2023 and early 2024. The site predates the Peoplesafe integration, the Alert Zone Intelligence / OSHA Heat Zones renaming, Fall Detection (iOS), Microsoft SSO enhancements, Team Broadcast and the other May 2026 releases. It also uses US spellings and North-American-centric framing throughout. |
| **Naming** | The site uses "Man Down" and "Worker Down" interchangeably, and knows nothing of the July 2026 renaming of Threat Intelligence → **Alert Zone Intelligence** and Heat Threat Zones → **OSHA Heat Zones**. Always answer with the current names. |